» Become a Big Fish in a Little Pond

Have you ever watched a goldfish swimming in a fishbowl? It’s pretty hard to miss seeing that one little orange fish, wouldn’t you agree? Now put that little goldfish in the Pacific Ocean and try finding him.

Which one are you in your business? Are you the goldfish in the fishbowl or the goldfish in the ocean? Which one do you think you want to be?

Are you distinguishing yourself as the Big Fish in the Little Pond? In other words, do people know you and recognize you as the expert in your field or industry? Are you top of mind when it comes to purchasing what you have to offer?

It has been said that there are three reasons why people don’t buy from you.

• They do not want what you are selling.
• They can’t afford it.
• They simply don’t believe you.

However, another major reason is that people don’t know WHAT you sell.

One of the simplest ways to overcome this is to know your clients and potential clients well and then help them to better understand your product or service. How can you do this? Make yourself visible and accessible. Know your market and stay constant with your message. That builds trust.

For over four years now, I have produced a monthly newsletter. Not one month has passed by where I have missed an issue. Does that build trust? You better believe it. What about you? Are you consistent and constant with your communication? If you promise a monthly newsletter, do you actually fulfill that promise and deliver a monthly newsletter? Or do you have excuses that you were busy, tired and basically disorganized? If you can’t fulfill, better to not promise.

Be honest about what you can do and build slowly and steadily rather than promise it all and not even deliver one thing!

Joyce Meyer is one of my mentors, although I don’t agree with everything she teaches or even how she operates her business in every detail. Yet Joyce is one of the top female ministers in the world and her ministry does close to a $100 million a year. She has written over 70 books, her television shows can be seen by upwards of 3 billion people a day, and she spoke to over 1 million Indians last year on her trip to India. “Time” Magazine named her one of the top 25 evangelists in America. I think that by anybody’s standards, Joyce is successful. She has built an incredible ministry over the last few decades with consistency and constancy that can be duplicated in your business.

However, Joyce is probably known by very few of my readers today. She has become a BIG FISH IN A LITTLE POND. That is a pond of people that want to attend religious gatherings – Joyce will pack an auditorium every weekend around the world with thousands of people and a pond of people who enjoy fundamental Christianity mixed in with some personal development.

She is charismatic and effective at what she does and she has loyal fans! However, Joyce, unlike Oprah, can go shopping without bodyguards, can eat in a restaurant without paparazzi following her every move and doesn’t find herself on the front page of the National Enquirer for every pound she loses or gains.

I know that I’d rather not have what I look like without make-up on, my cellulite, my bank account or my love life discussed…ever. Oprah and other big fishes in big ponds such as Paris Hilton, Brittany Spears and Bill Gates aren’t so lucky. But do you have any idea who created UTube, who is behind Stomper Net or who is Bill Bartmann? Probably not. And if you do, you don’t really care although they are all very, very wealthy people, even billionaires! They are Big Fishes in a Little Pond.

Can you do that? Absolutely. But first you need to define that little pond. Who are your clients? Who do you want to do business with? Then focus on that market with constancy and consistency. I don’t market to entrepreneurs one day and golfers the next. My message has been clear, constant and consistent now for years. What about you? If not, don’t beat yourself up.

Decide who your market is. Qualify your clients. As I talk about in my book, Devil with a Briefcase, in the chapter on Qualify Your Clients, you need to have a “Red Velvet Rope” policy. Just because someone has a pulse and can sign a credit card does not mean that you want them as a client. Be picky. Value your time and your business. Value their time and be sure that you really are a good fit. This is a twoway street. By aligning better and better with your clientele, it allows you to really become a Big Fish in a Little Pond and that can be highly lucrative.

This is the new way of thinking and of doing business. It works. What a relief to not have to be all things to all people. You just need to be the best you can be to people who want what you offer, love what you do, and value your knowledge, wisdom and expertise. Can you do that? For sure! Start working on that today and see what the next 30 days brings. You may be surprised.

To Your Outrageous Success!

janjanzen1

P.S. If you are a Mom, Grandma or a serious female entrepreneur looking for a fabulous group of women creating massive leveraged income through Joint Ventures, please check out: www.momcomeshome.com for more information. I have spent hours speaking with Michelle about her vision for
this organization and I have promised to support and endorse her vision for women’s financial freedom. Please have a look today!

P.P.S. I just got back from the Edmonton Joint Venture Boot Camp! Wow – what an amazing event. The next one is in Vancouver on July 14th. Check out the Joint Venture forum at www.letsjointventure.com and discover a very exciting way to grow your business.

Popularity: -0% [?]

Share and Enjoy: