It feels like someone turned on the heat here this week in Bucerias, Mexico. It´s been averaging around 95 degrees (Fahrenheit) or 35 degrees Celsius and the humidity has gone through the roof. I had forgotten since my days of living on the equator what it feels like to have this moustache of perspiration constantly on my upper lip. Even the pools are like bath water this week!
I´ve read some newsletters and posts lately about the effect the recession is having on entrepreneurs and their businesses. Business is down and sales have plummeted. I certainly haven´t experienced the downturn but as I have found ways to deal with the literal heat, here´s some ideas if you are feeling the heat of an economic downturn that I´m implementing as part of my safety net.
Get creative. What you were doing before may not be working now so you are going to have to get out of the box of how you may have always done your business. One of the things I will be offering this year is more group packages and teleclasses so people can do work with me without leaving their home and I can afford to offer attractive pricing for group work.
Expand your market. If your market has been local, can you go bigger? If your market has been only women, could men benefit from what you do? I certainly notice that more and more men are doing my healing work with me, buying my books and participating in events I have been speaking at. It´s great to see. What about you?
Grow your product base. If you have always done one on one coaching for example, can you write an ebook, do a home study program or offer a teleclass? All of those can be free or almost free to produce but could appeal to more people.
Ramp up your marketing. When everybody is cutting back and hiding in a place of fear, can you put yourself out there even more than before by writing articles, being a guest speaker on teleclasses, joining an online forum, networking more, or learning a new avenue of marketing. One of my projects this summer is to learn Pay Per Click (PPC) marketing.
It´s easy to slow down when the heat is on, to do less and relax more. It´s hard to be working on my laptop when I´m feeling hot and sticky. It´s way more fun to pour a Margarita earlier in the day and take it easy. However, that is not going to help me reach my goals. As I wind down the last 10 days here in Bucerias, yes I am playing a little more. But I have big plans for this year and next and I am still very focused on my goals.
So creativity, expanding my market and product base as I ramp up my marketing is the key to dealing with the heat. So is a midnight swim, some air conditioning and a ice cold beer!
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