This weekend on a Beach Boys cruise that we did to a couple of remote beaches, we saw entrepreneurs who were creative and successful. This is a picture of Greg with a pet iguana. We paid the equivalent of $5 to have 3 pictures taken of Greg with the iguana. Considering that the owner didn´t pay for the iguana and the iguana eats vegetables and flowers, a few tourists paying the entrepreneurial owner $5 for a couple of pictures gives him a great income.
At the restaurant where we had lunch, there were several women who had baked beautiful home-made pies. At $2.50 a slice, they went like hot cakes and boy they were delicious. Hard work, focus on a speciality and the courage to get out and sell their wares gave those women an upper hand in the community.
At the last beach, we rented horses and went up to a waterfall in the jungle. We paid $15 each for the horses. Approximately 20 of us chose to rent instead of make the hike on foot. $300 income for a couple of hours work in this small community goes a long ways.
What we saw this weekend was creativity, hard work and a commitment to their business. Nobody was sitting around hoping that we would find them. They came to us. They sold us. They did what it took to make their business succeed.
What about you? It´s easy to say that it´s not working for you, or times have changed and it´s hard. But are you doing whatever it takes to make it work? Are you being creative and thinking outside the box or are you doing your business like you´ve always done it?
You may not need to find an iguana to put on people´s heads but you may need to get outside of your own head and limitations and see what you can come up with to increase your business.
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